Over the last several years, YouTube has become a serious marketing platform where businesses are given the opportunity to promote content in a truly visual and highly engaging way.
Today, more than 1.9 billion users visit YouTube on a monthly basis and watch billions of hours of videos every day, making YouTube the second most visited website in the world.
Since its launch in 2005, YouTube has come a long way.
It has morphed from a website to upload amateur videos to a place where you can watch more types of content than even TV is capable of showing.
It has also become an extremely powerful tool for businesses to increase awareness of their brand, drive more traffic to their company sites, and reach a broad audience around the world.